AS I AM® Privacy Policy


Your privacy is important to us. This privacy policy explains how AS I AM Pty Ltd ABN 44164119878 (we, us or our) collects, uses and shares your personal information when you use our website. 

‘Personal information’ is information that can directly or indirectly identify you, such as your name, email address and other contact information.

1. Collection of personal information

We collect personal information from you when you register an account on our website, purchase, return or exchange goods, sign up to receive communications from us, enter competitions or promotions that we sponsor, send us an enquiry or otherwise communicate with us.

This information may include your name, email address, phone number, postal or delivery address and details of purchases made.

If your account is linked to or accessed through third party services such as a social networking services (e.g. Facebook) or a payment provider (e.g. Paypal), we may collect information about you from that service and may combine it with information the you have provided to us.

2. Cookies

Information is automatically collected when you use our website through cookies. Cookies are small text files that are placed on your computer or device. We may use cookies to customise your experience on our website, to provide certain website functionality, to gain statistical information about your use of our website and to serve advertisements to you based on your interactions with our website. You may be able to disable cookies by configuring the settings of your web browser.

3. Use of personal information

We may use your personal information in order to:

    1. process, fulfil and provide you with information and updates regarding your orders and purchases;
    2. improve our website and our customer service operations to improve, personalise and enhance your customer experience
    3. communicate with you, including for product support and marketing and promotional purposes; 
    4. record and respond to queries, feedback and complaints;
    5. perform internal business operations, including to detect and prevent fraud and to troubleshoot and fix technical issues and bugs; and
    6. for other purposes explained at the time of collection or which are required or authorised by or under law, and for which you have provided consent.

4. Sharing of personal information

We may share your personal information with our suppliers or contractors who provide services on our behalf, such as delivery, repair, payment processing, administration, technology, market research, product development and marketing services.

We may share your personal information if required by law, to enforce our terms of use or if we believe it necessary to protect the rights, property or safety of any person.

5. Access and correction

You can access and correct certain account information through our website. We will otherwise comply with your reasonable requests regarding the access and correction of any of your personal information that we hold, as required by any applicable law. We may request verification of your identity before we respond to or process your request.

6. Storage and security

We will take reasonable precautions to safeguard the personal information we collect and protect it from unauthorised disclosure or access. Some of our service providers, such as delivery, customer service, technology or data storage providers may be located outside of Australia and we may need to store, transfer or route personal information we collect outside of Australia.

7. Questions

If you have any questions relating to this Privacy Policy, please contact us by email at info@asiam.com.au.

8. Updates to this Privacy Policy

This Privacy Policy was last updated on 30 August 2020. We may change this Privacy Policy at any time by publishing the changed policy on our website.


Terms of Use / Disclaimer


This website (Site) is operated by AS I AM and ABN:44164119878 (we, our or us).  It is available at www.asiam.com.au and may be available through other addresses or channels.


By accessing and/or using our Site, you agree to these terms of use [and our Privacy Policy (available on our Site)].


Please read these Terms carefully and immediately cease using our Site if you do not agree to them.


We may, at any time and at our discretion, vary these Terms by publishing the varied terms on our Site. We recommend you check our Site regularly to ensure you are aware of our current terms. Materials and information on this Site (Content) are subject to change without notice. We do not undertake to keep our Site up-to-date and we are not liable if any Content is inaccurate or out-of-date.

License to use our site

All uses are prohibited without our prior written consent.

Prohibited Conduct

You must not do or attempt to do anything that is unlawful; prohibited by any laws applicable to our Site; which we would consider inappropriate; or which might bring us or our Site into disrepute, including (without limitation):

    1. anything that would constitute a breach of an individual’s privacy (including uploading private or personal information without an individual’s consent) or any other legal rights;
    2. using our Site to defame, harass, threaten, menace or offend any person;
    3. interfering with any user using our Site;
    4. tampering with or modifying our Site, knowingly transmitting viruses or other disabling features, or damaging or interfering with our Site, including (without limitation) using trojan horses, viruses or piracy or programming routines that may damage or interfere with our Site;
    5. using our Site to send unsolicited email messages; or
    6. facilitating or assisting a third party to do any of the above acts.

Exclusion of competitors

You are prohibited from using our Site, including the Content, in any way that competes with our business.

No commercial use

Our Site is for your personal, non-commercial use only. You must not use our Site, or any of the Content, for commercial purposes, including any advertising or advertising revenue generation activity on your own website or any other platform, without obtaining a licence to do so from us.


The Content is not comprehensive and is for general information purposes only. It does not take into account your specific needs, objectives or circumstances, and it is not advice. While we use reasonable attempts to ensure the accuracy and completeness of the Content, we make no representation or warranty in relation to it, to the maximum extent permitted by law.

Intellectual Property rights

Unless otherwise indicated, we own or licence all rights, title and interest (including intellectual property rights) in our Site and all of the Content. Your use of our Site and your use of and access to any Content does not grant or transfer to you any rights, title or interest in relation to our Site or the Content. You must not:

    1. copy or use, in whole or in part, any Content; 
    2. reproduce, retransmit, distribute, disseminate, sell, publish, broadcast or circulate any Content to any third party; or
    3. breach any intellectual property rights connected with our Site or the Content, including (without limitation) altering or modifying any of the Content, causing any of the Content to be framed or embedded in another website or platform, or creating derivative works from the Content.

User Content

You may be permitted to post, upload, publish, submit or transmit relevant information and content (User Content) on our Site. By making available any User Content on or through our Site, you grant to us a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free licence to use the User Content, with the right to use, view, copy, adapt, modify, distribute, license, sell, transfer, communicate, publicly display, publicly perform, transmit, stream, broadcast, access, or otherwise exploit such User Content on, through or by means of our Site.

You agree that you are solely responsible for all User Content that you make available on or through our Site. You represent and warrant that:

    1. you are either the sole and exclusive owner of all User Content or you have all rights, licences, consents and releases that are necessary to grant to us the rights in such User Content (as contemplated by these Terms); and
    2. neither the User Content nor the posting, uploading, publication, submission or transmission of the User Content or our use of the User Content on, through or by means of our Site will infringe, misappropriate or violate a third party’s intellectual property rights, or rights of publicity or privacy, or result in the violation of any applicable law or regulation.
    3. We do not endorse or approve, and are not responsible for, any User Content. We may, at any time (at our sole discretion), remove any User Content.

Third party sites

Our Site may contain links to websites operated by third parties. Unless expressly stated otherwise, we do not control, endorse or approve, and are not responsible for, the content on those websites. You should make your own investigations with respect to the suitability of those websites.


We may, at any time and without notice to you, discontinue our Site, in whole or in part.  We may also exclude any person from using our Site, at any time and at our sole discretion. We are not responsible for any Liability you may suffer arising from or in connection with any such discontinuance or exclusion.

Warranties and disclaimers

To the maximum extent permitted by law, we make no representations or warranties about our Site or the Content, including (without limitation) that:

    1. they are complete, accurate, reliable, up-to-date and suitable for any particular purpose; 
    2. access will be uninterrupted, error-free or free from viruses; or
    3. our Site will be secure.

You read, use and act on our Site and the Content at your own risk.

Limitation of liability

To the maximum extent permitted by law, we are not responsible for any loss, damage or expense, howsoever arising, whether direct or indirect and/or whether present, unascertained, future or contingent (Liability) suffered by you or any third party, arising from or in connection with your use of our Site and/or the Content and/or any inaccessibility of, interruption to or outage of our Site and/or any loss or corruption of data and/or the fact that the Content is incorrect, incomplete or out-of-date.


To the maximum extent permitted by law, you must indemnify us, and hold us harmless, against any Liability suffered or incurred by us arising from or in connection with your use of our Site or any breach of these Terms or any applicable laws by you. This indemnity is a continuing obligation, independent from the other obligations under these Terms, and continues after these Terms end. It is not necessary for us to suffer or incur any Liability before enforcing a right of indemnity under these Terms


These Terms are effective until terminated by us, which we may do at any time and without notice to you. In the event of termination, all restrictions imposed on you by these Terms and limitations of liability set out in these Terms will survive.


In the event of any dispute arising from, or in connection with, these Terms (Dispute), the party claiming there is a Dispute must give written notice to the other party setting out the details of the Dispute and proposing a resolution. Within 7 days after receiving the notice, the parties must, by their senior executives or senior managers (who have the authority to reach a resolution on behalf of the party), meet at least once to attempt to resolve the Dispute or agree on the method of resolving the Dispute by other means, in good faith. All aspects of every such conference, except the fact of the occurrence of the conference, will be privileged. If the parties do not resolve the Dispute, or (if the Dispute is not resolved) agree on an alternate method to resolve the Dispute, within 21 days after receipt of the notice, the Dispute may be referred by either party (by notice in writing to the other party) to litigation.


If a provision of these Terms is held to be void, invalid, illegal or unenforceable, that provision must be read down as narrowly as necessary to allow it to be valid or enforceable. If it is not possible to read down a provision (in whole or in part), that provision (or that part of that provision) is severed from these Terms without affecting the validity or enforceability of the remainder of that provision or the other provisions in these Terms.


Your use of our Site and these Terms are governed by the laws of Victoria, Australia. You irrevocably and unconditionally submit to the exclusive jurisdiction of the courts operating in Victoria, Australia and any courts entitled to hear appeals from those courts and waive any right to object to proceedings being brought in those courts. 

Our Site may be accessed throughout Australia and overseas. We make no representation that our Site complies with the laws (including intellectual property laws) of any country outside Australia. If you access our Site from outside Australia, you do so at your own risk and are responsible for complying with the laws of the jurisdiction where you access our Site.


For any questions and notices, please contact us at:


ABN: 44164119878

Email: info@asiam.com.au 

Last update: 30 August 2020

Customer Support

We’re here to help.



2 Year Limited Warranty

All AS I AM® timepieces are warranted to be free from defects in materials and workmanship for a period of 2 years from the original date of purchase (‘Warranty Period’) in accordance with the terms and conditions of this Limited Warranty. This Limited Warranty:

  1. covers the timepiece case and movement only;
  2. applies only to timepieces purchased from us or our authorised resellers; and
  3. is for the benefit of end consumers and does not apply to products purchased for resale.

You must retain the original warranty card in order to make a claim under this Limited Warranty.

What this Limited Warranty does not cover

This Limited Warranty does not cover:

  1. the timepiece battery, crystal / glass, strap or bracelet;
  2. defects or damage caused by normal wear and tear; accident, neglect, negligence or misuse; incorrect use, operation or maintenance (including failure to follow product documentation); disassembly, alterations, incorrect handling or unauthorised repairs; or
  3. water damage or damage caused by extreme heat, cold or environmental conditions.

What we will do under this Limited Warranty

If we assess that a timepiece returned during the Warranty Period has a defect covered by this Limited Warranty, we will at our cost and option:

  1. repair the defective product; or
  2. replace the defective product.

In the case of replacement, we cannot guarantee that you will receive the same model timepiece. If your timepiece model is not available, a timepiece of equal value and similar style will be provided. Repairs will be covered under this Limited Warranty for the remainder of the original Warranty Period. Replacements will be covered under this Limited Warranty for a period of 2 years from the date the replacement is sent. Returned products and any parts that have been replaced will become our exclusive property. If we determine that a returned timepiece is not defective or not covered by this Limited Warranty, we may require you to: (a) reimburse our reasonable costs of inspecting and testing the product; and (b) pay the costs of returning the product to you.

How to make claim under this Limited Warranty

To make a claim under this Limited Warranty, you must:

  1. send an email to info@asiam.com.au during the Warranty Period and provide your name, contact information, proof of purchase (this can be your order confirmation email), description of the defect and any other information we require; and
  2. return the timepiece to us, along with the original warranty card, by sending it to our nominated address.

Unless we agree otherwise, you are responsible for all costs associated with returning a product to us. We recommend that you use a reputable carrier, insure your shipment and use secure packaging. Products will be at your risk while they are in transit to and from our nominated address. We will be responsible for the costs associated with sending you the repaired or replacement timepiece. We may reject claims under this Limited Warranty that are not made in accordance with these terms.

Additional terms

If any provision of this Limited Warranty is invalid or unenforceable, it must be read down to the point of severance (if necessary) and does not affect the remaining provisions. To the maximum extent permitted by law, we will not be liable for any failure or delay in meeting our obligations under this Limited Warranty to the extent that this is due to circumstances beyond our reasonable control. The benefits given to you by this Limited Warranty are in addition to other rights and remedies you have under law in relation to products to which this Limited Warranty relates.

The following applies to AS I AM® timepieces purchased in Australia. Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure.


This Limited Warranty is provided by:


PO BOX 511

Albert Park

VIC 3206


Terms & Conditions


AS I AM® Pty Ltd ABN 44164119878 (we, us or our) operates and maintains this website. These terms and conditions (Terms) apply to your use of and purchases from this website. You should read these Terms carefully. By using this website and placing an order, you agree to these Terms.

We may change these terms at any time by publishing the changed terms on this website, but such changes will not operate retrospectively.


Each order you submit is an offer to purchase goods from us. You should take care when submitting an order as submitted orders cannot be changed or cancelled.

Orders are not binding on us until we accept them. We may accept an order by written notice or by supplying the goods ordered. We may reject an order at our sole discretion.

Each order we accept creates a separate contract for the supply of the goods ordered in accordance with these Terms. We may cancel an accepted order and refund any amount paid: (a) if the ordered goods are out of stock or unavailable; (b) because of an error on our website (e.g. in a product description, image or price); or (c) if we are unable to supply the goods due to circumstances beyond our reasonable control; or (d) for any other reason.

Price and payment

Prices are in Australian Dollars and inclusive of GST (if applicable).

We will use reasonable efforts to ensure prices displayed on our website are correct.

We may change prices at any time. Price changes will not affect orders that have already been submitted or accepted, except where there is an obvious error.

You must pay the price, any delivery fee and any applicable taxes, when an order is submitted. We will provide a refund if the order is rejected or cancelled for any reason.

Payment may be made by credit card, PayPal or other approved payment method. AfterPay is available to customers in Australia and the United States for orders with a maximum value of AUD1,000. If you pay using AfterPay, the AfterPay prevailing terms and conditions will apply (see: www.afterpay.com).


Any delivery times that we quote are estimates only.

Risk and title in goods passes to you when they are delivered to your nominated delivery address.

Where a delivery address is outside of Australia, your order may be subject to import duties and taxes. You are solely responsible for payment of such import duties and taxes. If you are unsure whether import duties and taxes apply, you should contact your local customs office.

Returns and exchanges

All purchases are final

We do not offer refunds or exchanges for change of mind returns.

We will accept returns for faulty goods in accordance with applicable law. For Australian customers: (a) our goods come with guarantees that cannot be excluded under the Australian Consumer Law; (b) you are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage; and (c) you are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure.
We offer an additional warranty against defects in materials and workmanship in accordance with the terms of our Limited Warranty.


We will use reasonable efforts to ensure that the contents of this website are accurate, complete and up to date but we do not promise that they are free from errors or omissions. We reserve the right to make corrections and changes to this website at any time and from time to time. Images on this website are for illustrative purposes only.

Intellectual property

Unless otherwise indicated, this website and its contents, including information, text, photographs, illustrations, artwork, names, logos and trademarks, are our exclusive property and are protected by copyright, trademark and intellectual property laws.

You may, for your personal and non-commercial use: (a) publish a hyperlink to this website; (b) make a temporary copy of part or all of this website on your computer for the sole purpose of viewing it; and (c) print a hardcopy of a whole page of this website as long as no part of the page (including any copyright notice) is edited, modified or deleted in any way.

Unless permitted by law or these Terms, you must not, without our prior written consent: (a) reproduce, adapt, store in a retrieval system, transmit, print, display, perform, publish, broadcast or create derivative works from any part of this website or its contents; (b) cause any part of this website or its contents to be framed or included in another website; or (c) directly or indirectly commercialise this website or any of its contents.


This website may link to websites at other addresses. Unless stated otherwise: (a) we do not control, approve, endorse or sponsor any such websites or their content; (b) we do not provide any warranty or take any responsibility for any aspect of those websites or their content; and (c) your use of or reliance on those websites or their content is at your own risk.

Access and use

You access and use this website at your own risk. The internet is not secure and material passing over the internet may be intercepted, altered or corrupted in storage or transit. We do not promise that this website: (a) is free from errors; (b) will operate without interruption; or (c) is free from anything which may damage your computer or data. We may restrict, suspend or limit access to and use of this website at any time in our sole discretion and without notice to you.


Personal information, which you provide to us when you submit an order or otherwise communicate with us, will be kept, used and disclosed in accordance with our Privacy Policy for the purpose of processing and delivering your order.

Details about any computer used to access this site (such as the IP address, host and browser type), the date and time of access, the URL or advertisement you came from, and details of webpages accessed and information downloaded may be collected by us and our third party service providers.


Where any applicable law implies a condition, warranty, guarantee or other statutory right or remedy that cannot be lawfully excluded, restricted or modified (Non-Excludable Right), the Terms are subject to such Non-Excludable Rights. To the maximum extent permitted by law:

  • we exclude all conditions, warranties, guarantees and representations other than those expressly set out in these Terms;
  • we exclude and you release us from liability for all loss and damage of any kind (whether in contract, tort, statute or otherwise) directly or indirectly arising from or in connection with these Terms, this website or our supply or failure to supply any goods and services; and
  • our liability for a breach of a Non-Excludable Right is limited to: (i) in the case of goods, the replacement, resupply or repair of the goods or payment of the cost of replacement, resupply or repair; and (ii) in the case of services, the resupply or payment of the cost of resupplying the services.


If a provision of these Terms is invalid or unenforceable in a jurisdiction, it shall be read down to the point of severance in that jurisdiction and does not affect: (a) the validity or enforceability of the rest of these Terms; or (b) the validity or enforceability of that provision in any other jurisdiction.

Our failure or delay in enforcing a provision of these Terms does not constitute our agreement to any future breach or a waiver of any of our rights.

These Terms must not be construed to our disadvantage merely because we were responsible for its preparation.

The law of Victoria, Australia, governs these Terms. You irrevocably and unconditionally submit to the jurisdiction of the courts of Victoria, Australia, and waive any claim or objection based on absence of jurisdiction or inconvenient forum.

Shipping & Returns


Returns and exchanges

All purchases are final

We do not offer refunds or exchanges for change of mind returns.

We will accept returns for faulty goods in accordance with applicable law. For Australian customers: (a) our goods come with guarantees that cannot be excluded under the Australian Consumer Law; (b) you are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage; and (c) you are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure.
We offer an additional warranty against defects in materials and workmanship in accordance with the terms of our Limited Warranty.




Base Specifications

Each AS I AM timepiece has been crafted with quality parts that are made to last, with you. The materials that strengthen it are: 

  • Leather strap: Length 110mm / 70mm Width: 20mm
  • Polished gold dial and hardware
  • Case diameter: 38mm
  • Swiss Ronda movement
  • 316L stainless steel case with brushed finish
  • Single dome with Sapphire crystal and anti-reflective coating
  • Water resistant to 5ATM
  • 100% full-grain vegetable leather, produced in Tuscany, Italy
  • AS I AM timepieces designed in Melbourne, Australia


It’s important to protect your timepiece so that it stands the test of time. Our timepieces can resist splashes of water from hand washing, but won’t be able to withstand water submersion. So please don’t wear them when swimming or bathing. If your timepiece has a leather band/strap, we suggest you avoid excessive exposure to water.



Once an order has been processed through our online shop, you will receive an email confirmation. If you don’t, please contact our support team at info@asiam.com.au

Stock Availability

AS I AM timepieces are only available for purchase via this online store. If a particular timepiece is noted as sold out, please try ordering again at a later date.


All prices are in AUD. We accept Visa, Mastercard, and American Express credit/debit cards on our website through our secure checkout.
For our Australian based customers, we have also partnered with AfterPay to allow for flexible payment options. AfterPay allows you to pay for your order (up to $1000AUD to approved customers) in four instalments over equal fortnightly payments.
These payments are interest free and carry no additional fees if you pay on time. For more information on how AfterPay works and Terms and Conditions, please visit the AfterPay website.


AS I AM delivers to a selection of countries worldwide. All orders within Australia and New Zealand generally take 7 to 10 business days from the date of purchase. For international orders please allow 7 to 21 business days. Please note that these timeframes can vary depending on your location, customs and your local postal service.
Shipping charges are clearly stated at the bottom of the order screen before proceeding with payment.

Changes & Cancellations

Unfortunately, changes and cancellations cannot be made once an order has been processed. However, please contact us immediately at info@asiam.com.au and we will see how we can help.
If you realise that the shipping address or email was entered incorrectly after making an order, please let us know at info@asiam.com.au



Each AS I AM timepiece is thoughtfully minimal in design, and crafted with quality materials and components to offer precise, reliable performance. We proudly stand behind every AS I AM timepiece we sell.

2 Year Limited Warranty:

AS I AM warrants to the original consumer that his/her timepiece will be free from defects in materials and workmanship that prevent the timepiece from functioning properly under normal use, for a period of two (2) years after original purchase.
In the event you would like to return a timepiece to us under warranty, please send us an email at info@asiam.com.au.

Warranty Exclusions:

This limited warranty does not apply to AS I AM timepieces purchased from anywhere else other than the official AS I AM website.
This limited warranty does not cover batteries, straps, bracelets, crystals, glass, gold or ionic-plating, PVD finishing cosmetic issues such as scratches or normal wear and tear, or any damage arising from accidents or misuse including water penetration or from any alteration.



If you are unable to find an answer to your question on this page, please reach out to us by sending us an email at info@asiam.com.au.


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